Blog, Development Diary

One Month Down: Making Marketing Plans

We’re one month into the New Year already.

It’s always the way isn’t it?

You come back from the Christmas break, still feeling a little groggy after the New Years’ celebrations, and you stumble back into the working week, bleary eyed and confused. If you’re a self-employed monkey like me, then this can be a dangerous position to be in. Working by yourself means that you can’t rely on anyone else to pick up the slack – it’s all on you. Every day matters and if you drift through a fortnight of work (like I did at the start of this year) then you’ll be in a sorry state come the end of the month (like I am now).

Thankfully, if the only standing engagement you have at the weekend is with your dog, there’s always time to catch up with work at the weekend.

As we slide out of the first month of 2017 and into the next one, I’m looking forward to an action-packed week followed by an even busier weekend.

Yes I am thoroughly guilty of having over-indulged over the holiday season. However, I was also in the rather worrying position of not having any new projects on the horizon (hence, my previous post on What To Do When You Can’t Find Any Design Work). Thanks to a couple of quick leaflet jobs, I can’t say that I’m completely out of work still, but I have got significantly more time on my hands than I’m used to. So throughout this next week, I’m going to be following through on some of my own advice and getting proactive.

The first thing on my agenda is to start aggressively marketing this website. We’re well and truly in the 21st Century now and lone professionals like myself can’t afford to not have a decent online presence. So the time’s come for me to enlist some outside help.

Starting next week, I’m going to be having the assistance of an SEO company to help boost my ‘rankings’.

In one conversation I had with the team there, I was blasted with more technical terms than I knew how to deal with, but luckily the basics of how they work are relatively simple to grasp. By pushing my website through social media feeds and reaching out to other websites, they are going to raise the profile of my site and hopefully increase traffic to my site, which should (theoretically) increase the amount of enquiries that I get.

This is the first time I’ve had other people working to help me out and I must admit that the thought of it is somewhat comforting. It feels good to know that I’m not completely on my own in the battle for custom and that I’ve got a few other people working on my side of the war.

For now though, I’m just going to focus on designing the heck out of this leaflet and hope I’m going to have enough time to walk the dog on the weekend.